Client

olist | Brazil

With headquarters in Brazil and Mexico, olist is a startup that specializes in offering intelligence solutions to companies aiming to optimize their operations and maximize online sales.

Project overview

Translating complex features

One of the webpages I worked on was specifically dedicated to olist's flagship product, olist store. This robust platform serves as a central hub for their clients, enabling seamless product publication across over 18 marketplaces. The main challenge was to effectively demonstrate, in a comprehensive way, the main features offered by the product, along with incorporating testimonials from satisfied clients.

Stages

Research

Alongside the search for good references of how to present a software, this project demanded a thorough examination of each feature's functionality and how the users perceived and understood them, with the aim of creating concise animations that effectively demonstrated the operation of the key features.

Design system

Sitemap

Solution

As the first product page redesigned within a four-product ecosystem, its structure was designed to serve as a template for the other three pages of products within the ecosystem, adjusting only the primary color and content while maintaining consistent modules and components between pages. Each primary feature was strategically accompanied by a testimonial that addressed the specific need it resolved. By incorporating small GIFs featuring the testimonial authors, we aimed to humanize the content and enhance credibility.