Client

Confidential - Brazil

Boasting the title of Brazil's largest business search and review website, this company currently hosts a database of over 8 million registered companies and services. With an impressive monthly visitor count of approximately 12 million, it has become a go-to platform for individuals seeking information and reviews on local businesses.

Project Overview

Friendly and highly optimized

This project presented the challenge of redesigning over 20 distinct types of pages encompassing various sections of the website, including home, categories, subcategories, neighborhood highlights, and business pages, among others. Our primary objective was to create a unified and highly user-friendly experience, while also ensuring a strong focus on search engine optimization (SEO) to maximize visibility and organic traffic.

Stages

Research

The research delved into the user experience and information hierarchy of various review and tourism websites, analyzing both desktop and mobile user interactions.

Design System

Every aspect was carefully considered to establish a brand voice that is both friendly and trustworthy, while preserving its distinct identity that sets it apart from other platforms.

Sitemap

Solution

The website was designed with the focus of creating a cohesive platform that prioritizes a seamless user experience. This was achieved by conducting an extensive exploration on how to strategically distribute information, ensuring ease of navigation and an intuitive feel to the representation of categories and actions.